Siela - The AI Operating System for Modern Teams.

Created by team etc on July 10, 2026
Unicorn Track

Siela is an AI powered agentic operating system for work, built for founders, freelancers, teams, agencies, and professionals to manage operations from one connected workspace. Instead of switching between separate tools for leads, tasks, meetings, outreach, reminders, and team coordination, users can run everything through Siela using natural language commands. Siela understands work context and can act on behalf of users. It can create and assign tasks, track deadlines, send reminders, manage follow-ups, organize leads, support outreach campaigns, and generate progress reports. A key feature is Siela’s WhatsApp-based interface. Users can send instructions such as “assign this task,” “create a lead list,” “send a follow-up email,” “summarize today’s meeting,” or “remind the team about the deadline,” and Siela converts them into actions. Siela also conducts AI powered daily stand ups by collecting team updates, identifying blockers, and summarizing completed work and priorities. Its meeting assistant can record and transcribe discussions, detect key decisions, generate action items, assign responsibilities, and schedule follow ups. For the AI layer, Siela uses Gemma models for reasoning, summaries, reports, agentic workflows, and meeting-to-action intelligence. It also uses Qwen models through Fireworks AI, including Qwen3.7 Plus for language detection, memory and context handling, intent routing, and fallback responses. Fireworks Qwen embedding and reranker models help retrieve and rank relevant work context across tasks, leads, meetings, and conversations. Siela is deployed with AMD Developer Cloud and AMD ROCm support for GPU accelerated AI workloads, including ROCm/PyTorch and local Gemma inference for meeting review and analysis. By maintaining connected context across people, projects, meetings, tasks, leads, and conversations, Siela becomes more than productivity software: it is an intelligent work operating system that helps move work forward.

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