Digital Advertising is as billion dollar industry and there are huge corporations all with their own advertising tech built to take value at every step. If you want to put your ad online for your customers to see? You better be ready to pay Google, to pay Amazon, Pay Meta just for the opportunity say nothing of the effectiveness. And if you want your ad to be seen by someone who is actually relevant to your business? That costs extra. All advertisers want to ensure they are showing up on the right content and they want to be doubly sure they are not showing up on the wrong content. That’s why companies like DoubleVerify and IAS have built massive business models around this concept, largely driven by fear and the unknown. Vertex Verified Ads demystifies and simplifies this process making it accessible to all. So what makes us different than the other guys doing Ad verification? 1. We unify the stack on both the Buy Side and the Sell Side which mean no more extra fees, and no more double paying for the same verification. 2. We execute in Real-Time while charging as low of a fee as physically possible, peace of mind shouldnt be complicated or expensive. This means we are actually doing more than the traditional model with less resources, we are able to catch more bad actors and do it at a lower cost and are thus able to pass on those savings 3. With Automation we enable even basic users to access the same premium verification services at any scale as all major Advertisers and Publishers Because of this setup and the tools we have available to us today, modern stacks can really blow legacy software out of the water. So much so that I see these companies desperately trying to modernize using some of the same tools you see here in this demo, except they want to charge even more for it on top of the current fees. Vertex verified ads is really about democratizing ad verification and bringing access to safe and scalable programmatic advertising to anyone.
Category tags: