INSTArget

INSTArget is an AI-based app designed to help Instagram businesses and content creators analyze competitors' data and gain insights to enhance their own profiles. The app works by analyzing the user's Instagram profile information and fetching similar profiles within the same category and niche. Users can also narrow down searches by city and/or country. The app retrieves data from the latest five posts of these similar profiles using the APIFY API. This data is then analyzed by the Falcon 180B LLM to provide insights on why those posts are engaging and how users can apply similar strategies to their own content. Additionally, the app features a RAG-based (Retrieval Augmented Generation) chatbot, using Falcon LLM for generation. This chatbot allows users to delve deeper into specific profiles. In this mode, the app fetches and stores data on the last 50 posts of a profile in the Weaviate vector database, enabling users to ask detailed questions about the profile and receive cited answers with links to the relevant posts. The app also includes a content creation chatbot that assists users in generating content ideas tailored to their account type, including posts, reels, and stories. The chatbot automatically generates ideas and allows for interactive follow-up questions. INSTArget also provides access to collections of vectorized data from various Instagram categories like Fashion, Beauty, Travel, Photography, Technology, and more. These collections, each containing data from an average of 300 posts, are used by the "Ask Me" RAG-based chatbot to answer user queries with cited answers linked to the source posts. Users can also specify a particular profile and have its last 50 posts vectorized for detailed analysis. One of the best features of INSTArget is that any user can access the "Ask Me" chatbot without needing to fill out any form details. Users can ask questions related to specific profile categories or chat about a particular profile of their choice.