SpArc: Instant Payouts
SpArc reimagines how marketing campaigns operate by transforming them into programmable, performance-based economic systems. Instead of relying on upfront influencer contracts and fixed payments, campaigns are funded as pools and distributed dynamically based on real user engagement. Creators can participate openly and earn in two ways: through instant micropayments for clicks and through attribution-based payouts when conversions occur. The system uses a recency-weighted attribution model to fairly distribute conversion value across contributors. All payments are executed automatically using Circle’s wallet infrastructure and USDC on Arc Testnet, with every transaction verifiable on-chain. This creates a transparent, trustless environment where incentives are aligned and outcomes are measurable in real time. By lowering the barrier to entry for both campaign creators and participants, SpArc enables a more open and scalable model for digital marketing and user-generated promotion.
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"Programmable performance-based marketing pools instead of upfront influencer contracts — creators earn instant micropayments per click and recency-weighted attribution payouts on conversions, all in USDC on Arc Testnet via Circle Wallets. Open participation + on-chain verifiability fixes a real ad-tech transparency problem. Solid wedge for performance marketing."
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Naman Goyal
For Innovators & Creators