Product Experience - AI Agent
Product Experience - AI-Powered UX Analyzer & Conversion Optimizer
DERIV
It is interesting to see how UX and UI directly influence conversions. We decided to uncover real pain points faced by users trying to use the Deriv website. The target users were Gen Z and millennials who are not financially savvy yet but are curious about getting into trading. Through observing behavior, friction points, and confusion moments, we focused on where users hesitate, drop off, or lose trust. For Deriv, this approach serves two clear goals. First, it helps attract new users by reducing cognitive overload. Second, it improves conversion by guiding users with clarity, confidence, and simpler decision paths. What would change if these frictions were left unresolved?
Category tags:Explore more applications
.png&w=96&q=75){kind=small}
Upcoming AI Hackathons
For Innovators & Creators
For Innovators & Creators
Explore more applications