It is interesting to see how UX and UI directly influence conversions. We decided to uncover real pain points faced by users trying to use the Deriv website. The target users were Gen Z and millennials who are not financially savvy yet but are curious about getting into trading. Through observing behavior, friction points, and confusion moments, we focused on where users hesitate, drop off, or lose trust. For Deriv, this approach serves two clear goals. First, it helps attract new users by reducing cognitive overload. Second, it improves conversion by guiding users with clarity, confidence, and simpler decision paths. What would change if these frictions were left unresolved?

Join Deriv and lablab.ai for a high-intensity hybrid hackathon where top builders create AI prototypes, demo their work, and get fast-tracked to interviews. When • Sat, Jan 31, 2026- On-Site Pre-Hackathon: Deriv AI Meetup (Dubai) • Fri, Feb 6 - Opening words, Challenge, and Hackathon kick-off. (Dubai) • Sat, Feb 7 - Build and ship your prototype - 12 hours (Onsite +Online) • Sun, Feb 8 - Demos, judging, and next steps for standout teams. (Onsite +Online) On-Site Pre-Hackathon: Deriv AI Meetup Sat, Jan 31, 2026 · 2:00–6:00 PM (GST) · Dubai In-person talks, workshops, team formation, and networking with the Deriv team. 👉 Deriv AI Meetup registration What's in it for you • USD $10,000+ in prizes across categories • Mentors available to unblock you when you're stuck • Fast-track interviews for top performers - skip the queue • Real problems to solve - not toy demos Format • Teams of 1-3 • Hybrid: Dubai on-site or fully remote • On-site spots confirmed after screening Location • One by Omniyat, 24th Floor, Al Mustaqbal Street, Business Bay, Dubai, UAE • Travel and accommodation not provided. Apply now • Spots are limited. Shortlisting begins right after the event.