Product Experience - AI Agent

Created by team MSAA on February 07, 2026
Gemini AIGenerative AgentsVercel
Product Experience - AI-Powered UX Analyzer & Conversion Optimizer

DERIV

It is interesting to see how UX and UI directly influence conversions. We decided to uncover real pain points faced by users trying to use the Deriv website. The target users were Gen Z and millennials who are not financially savvy yet but are curious about getting into trading. Through observing behavior, friction points, and confusion moments, we focused on where users hesitate, drop off, or lose trust. For Deriv, this approach serves two clear goals. First, it helps attract new users by reducing cognitive overload. Second, it improves conversion by guiding users with clarity, confidence, and simpler decision paths. What would change if these frictions were left unresolved?

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"Very easy to follow and understand your presentation. Nice UI and simple to use. Would have benefited from some more stats on the problem statement to articulate the scale it. "

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James Lloyd

Head of Digital Strategy