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10+ years of experience
I work with startups, organizations and cities to translate ideas into strategies that drive growth and engagement. Over the last 15 years, I have: - Served clients in more than 40 countries, generating €1M+ in sales in Europe. - Organized large-scale events like Stun Game Festival, the biggest gaming industry event in Southern Brazil, with 8,500+ participants from 150+ cities across 20 Brazilian states. - Founded and directed Ideia Labs, delivering marketing, gamification and innovation strategies for startups, organizations and governments. - Implemented innovation governance in 4 cities and supported ecosystems bridging Brazil and Europe. - Served as Executive Director of Floripa Conecta, Brazil’s largest creative economy movement, and worked as a Territorial Marketing Consultant for Inspira Brasília. - Trained thousands of people worldwide in leadership, gamification, marketing and entrepreneurship, speaking in 20 countries in Portuguese, English and Spanish. - Earned a Master’s degree in Translation Studies at UFSC, focusing on gamification and innovation. - Became a full member of the Brazilian Academy of Sciences, Letters and Arts.

🚨 THE PROBLEM: NORMOSIS 🚨 90% of startups fail before product-market fit. Not because founders lack talent, but because they build on untested assumptions. Current AI tools make it worse: passive dashboards, tedious form-filling, and agents that do the work for you while teaching you nothing. We call this disease Normosis. ◼️ 🎮 THE SOLUTION: A SERIOUS GAME 🎮 Mothership is a structured, high-pressure venture-building game. Three elite AI mentor personas interrogate the founder across sequential labs. [1] Ikigai Lab (Richard): Stress-tests founder-market fit through purpose interrogation. [2] BMC Deck (Maria): Dismantles every business model assumption, block by block. [3] Firestarter (Alex): Pressure-tests your positioning and market identity. Every room feeds a live Shared Global State. Each mentor builds on prior interrogations. You cannot skip a room. You cannot fake your way through. ◼️ ⚔️ THE CLIMAX: THE BOSS BATTLE ⚔️ The game culminates in the Pitch Arena—a dual-agent, conflicting VC panel firing simultaneously on a 5-minute countdown. Survive it, and the Secretary Agent reviews your full transcript to generate a scored executive summary. Your output: a shareable Validation Score Card. Proof you survived the boardroom. ◼️ ⚙️ THE TECH: MULTI-AGENT ARCHITECTURE ⚙️ Mothership runs on a custom multi-agent pipeline built on Complete.dev. Agents are not static prompts—they are orchestrated, specialized, and operate on a live Shared Global State JSON. The Boss Battle features dual conflicting agents in real-time simultaneous orchestration. ◼️ 🚀 THE MOAT: DISTRIBUTION BUILT-IN 🚀 We didn't build distribution after the product. We built it first. [A] JCI Creative Young Entrepreneurs: 120+ countries, zero CAC, pre-qualified founders. [B] STUN Game Festival: Captive early-adopter audience, full public launch stage. [C] UNESCO-Sost Transcriativa: Institutional academic validation from day one. No wrappers. No shortcuts. A real engine.
2 Mar 2026