Mtrly

Today, the main way to support online creators is monthly subscriptions. The model has problems for both sides. For fans, a flat monthly fee feels unfair in any month they barely watched. They start to resent paying, and eventually they quit, even though they would have happily paid for the few pieces they actually loved. The creator loses them entirely. For creators, the monthly fee carries no signal. Earnings are the same whether one fan watched twenty videos or twenty fans watched one. There's no per-content data on what an audience truly values. And in a slow month, creators often feel guilty that they aren't giving fans enough back for what they're paying, even when their best work is sitting in the back catalog. A live meter would fix both sides. Pay per second watched, per paragraph read. Always proportional to what was actually consumed. Fans pay only for what they used. Creators see exactly what their audience cares about and earn directly from each piece. Until now, this was economically impossible. Onchain gas cost more than the payment itself. Arc changes the math. USDC is the native gas token, and Circle's nanopayment standard batches many small payments into one onchain transaction. Effective gas drops to a fraction of a cent per action. Sub-cent pay-per-use becomes profitable for creators and fair for fans, for the first time. Mtrly is built on this primitive. USDC streams live as fans consume, with per-content analytics that subscriptions can't deliver.