CATALYST - Music Catalogue Analysis at Scale

Catalyst is a domain-specialised, async-first multi-agent system built for the most structurally underserved part of the music industry: off-roster catalogue. Frontline label teams handle new releases and big legacy artists get dedicated attention. Everything else, the long tail of masters owned by labels and catalogue funds, has effectively a small team, often overworked. A single catalogue PM at a fund can sit on top of 12.000 songs with only 40 hours a week. Every week, three songs in their portfolio need attention and they miss two. Catalyst is the agent that makes sure they don’t. It monitors signals across platforms continuously, surfaces the moments that matter and suggests the most culture-relevant play. Specialised agents work end to end. Analysers for each platform with localisation adapting the play per market.