InsightStream: AI Customer Analytics

InsightStream is an AI-powered customer business analytics dashboard designed to help businesses transform raw customer data into meaningful insights and smarter decisions. Many organizations collect large amounts of customer data but struggle to analyze it effectively due to the complexity of traditional analytics tools. InsightStream solves this problem by providing an interactive and user-friendly platform that makes customer analytics accessible to both technical and non-technical users. The platform enables users to upload customer datasets, explore interactive dashboards, perform RFM (Recency, Frequency, Monetary) customer segmentation, identify churn risks, and generate actionable business recommendations to improve customer retention and customer lifetime value. It also supports SQL-based data exploration, CSV uploads, SQLite database integration, and exportable visual reports for better decision-making. Built using Python, Streamlit, SQLite, Pandas, and Plotly, InsightStream focuses on scalability, modular development, and rapid prototyping. Throughout the development process, IBM Bob served as an AI-powered development partner by assisting with code generation, debugging, architecture planning, workflow optimization, and repository understanding. InsightStream demonstrates how AI-assisted development can accelerate the creation of practical, business-focused software solutions with real-world value.