Synthia - Creative Ad Validation

Freelance creators are expected to deliver tangible business results but lack the access to tools to evaluate their work's effectiveness. This forces them to rely on guesswork, experience and instinct, leaving them unable to confidently articulate their value and prove that their creative executions will achieve the client's goals. Synthia is the solution built to translate creative instinct into business impact. Powered by Gemini, our app instantly provides an expert evaluation by running the advertisement against a synthetic panel. This panel is uniquely accurate, using statistical best practices to avoid common research pitfalls like regression to the mean. This advanced method allows the app to score the ad on its purchase intent, relevance, motivation, and likeability with significant accuracy. For the first time, the freelancer making ads for a local salon, coffee shop or restaurant gets access to the same objective, strategic proof as a big-budget agency. They can stop guessing and confidently prove their creative business value.