Juan Sebastian Estrada@jsebastiane

Freelance creators are expected to deliver tangible business results but lack the access to tools to evaluate their work's effectiveness. This forces them to rely on guesswork, experience and instinct, leaving them unable to confidently articulate their value and prove that their creative executions will achieve the client's goals. Synthia is the solution built to translate creative instinct into business impact. Powered by Gemini, our app instantly provides an expert evaluation by running the advertisement against a synthetic panel. This panel is uniquely accurate, using statistical best practices to avoid common research pitfalls like regression to the mean. This advanced method allows the app to score the ad on its purchase intent, relevance, motivation, and likeability with significant accuracy. For the first time, the freelancer making ads for a local salon, coffee shop or restaurant gets access to the same objective, strategic proof as a big-budget agency. They can stop guessing and confidently prove their creative business value.

Leverage Orchestrate’s digital skills to design solutions that automate repetitive tasks, orchestrate workflows across tools, and empower employees to focus on high-value work. ⏳ Complete your project in just 48 hours and showcase your innovation. 🚀 Gain hands-on experience building with IBM watsonx Orchestrate. 💡 Develop practical AI agents that reshape the way teams and organizations operate. ⭐ Learn directly from experts who will support you throughout the event. 🤝 Team up or work independently to bring your vision to life. 💰 Prizes: $10,000 🧑🏻‍💻 Sign up before the Kick-Off Stream and start shaping the future with IBM watsonx Orchestrate!

Join the next edition of our flagship AI hackathon — now featuring Google, AppliedAI, and Qdrant as official partners, with over $45,500 in prizes and exclusive partner challenges. After an incredible launch earlier this year, we’re back with the next edition of our AI hackathon series leading up to the /function1 AI Conference & Exhibition in Dubai. Tap into the power of AI to innovate, build, and take your AI skills to the next level in this high-impact hybrid experience. 📅November 14–19, 2025 • Nov 14–18: Collaborate and build online with AI enthusiasts from around the world. All projects must be submitted by end of day on November 18 • Nov 18 (Dubai): An exclusive on-site build day at Festival Arena Dubai for selected participants. • Nov 19 (Dubai): Live on-stage pitching & winners announcement at the /function1 Conference. 🌟 Get support from expert mentors throughout. 👥 Go solo or team up. 📍 Please note: On-site participation is by invitation only. Travel and accommodation will not be covered for selected participants. Further details will be shared with those accepted. 🧑🏻‍💻 Secure your spot now—sign up before the Kick-Off Stream!