Andrew Golightly@a525

My expertise in a nutshell - I am turning data into creative and effective marketing solutions! I am a passionate growth marketer, who has seen and contributed to a few startup products being scaled since day one in companies such as HelloFresh. Notably, I am always looking for ways on how marketing trends are moving and how AI can complement and optimize daily marketing tasks through automation. In an early stage startup, I contribute with helping to get first traction and setting up marketing foundation, tailored for long-term growth. Ultimately, I believe that "learning through practice and mistakes" emphasizes my professional approach quite well!

Moving pictures are my utopia. Whether it is a film, TV series, commercial or a campaign of a new product release, it must serve a purpose to the audience through visceral experience. I look over the whole production process from creating concepts, pitching and scriptwriting to directing and postproduction stages.

I was fortunate to join a travel startup at the ground level and dedicated 10 years as a co-founder and marketing leader. I lead the marketing department and spearheaded expansion into new markets that fueled major growth and ultimately led to a successful acquisition in 2021. Since then, I've been meeting talented people and exploring opportunities to build the next great startup, especially ones leveraging emerging technologies. My experience growing a startup into a thriving acquired business gives me practical insights into what it takes to launch and expand a company in today's climate.