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Anti-Greenwashing Scorecard
Brands increasingly use words like "Conscious," "Eco-Friendly," and "Sustainable" as marketing buzzwords to sell products, without backing them up with transparent supply chains or verifiable certifications. This is known as Greenwashing. Consumers find it nearly impossible to manually verify the reality behind these claims while shopping online. The Anti-Greenwashing Scorecard acts as an instant auditor. By simply pasting an e-commerce product URL into the dashboard, our multi-agent AI system: Bypasses anti-bot protections on e-commerce sites to extract the raw product text and claims using Bright Data's Scraping Browser infrastructure. Analyzes the extracted claims against a massive LLM knowledge base (Google Gemini 2.5 Pro) to check for authentic ESG practices versus vague buzzwords. Generates an instant "Trust Score" and breaks down the brand's sustainability across 5 key metrics: Materials, Labor, Carbon, Transparency, and Circularity, displayed on an interactive Radar Chart. We focused heavily on building a premium, cinematic user experience. Built with Next.js and Framer Motion, the dashboard features a live "Multi-Agent Terminal" that visually simulates the backend AI scraping and thought processes in real-time, providing transparency into how the AI is evaluating the brand.
31 May 2026
