It's been known for a while that when people discuss important decisions, using visual aids and physical props, it tangibly enhances the team's creativity and ability to focus on the most significant aspects of the decision at hand. Conducting this exercise in a fun, unfamiliar environment makes the whole process even more conducive to creative, out-of-the-box thinking. This idea is behind the setup of many design-thinking and ideation rooms across the world. This 3D-AI hackathon gave us the opportunity to explore the idea further. Our team came up with a concrete business scenario, and an ideal workflow to support it. Although our final implementation fell a bit short of this grand vision, the exercise allowed us to (1) get a deeper understanding of the value of generative ai for purpose-driven decision making (2) get an appreciation of where the tech is today and how it is evolving to effectively support that process and (3) learn a lot, laugh a a bunch, and really come together as a team. In the end we were 13 people from 4 continents and 6 countries, who for the most had never met nor worked together at the beginning of the challenge.