Strike Lab

AMD Strike Lab is a sports-engineering platform designed to democratize elite football coaching. While GPS trackers measure how much an athlete runs, Strike Lab measures how well they move, focusing on the technical mastery of the football strike. The Problem Professional biomechanical feedback is currently a "black box" reserved for the top 1% of clubs. Grassroots players rely on subjective observation, missing micro-errors in the kinetic chain—such as poor hip-to-knee synchronization—that lead to plateaued performance and injury. The Solution Leveraging the AMD Instinct™ MI300X and ROCm™ 6.0, Strike Lab processes standard smartphone video through a multi-stage AI pipeline: Precision Tracking: A 33-point skeletal analysis measuring plant-foot stability, knee extension velocity, and torso lean. Cinematic AI Narrator: An automated "digital coach" that edits a narrated analysis video, freezing frames at critical moments (backswing, impact, follow-through) to explain flaws via AI voiceover. Actionable Progression: A personalized dashboard that prioritizes form errors and links players directly to elite-level training drills.