GrowthBoxx: AI Attribution Intelligence

GrowthBoxx's Attribution Intelligence is a Gemini-powered AI agent designed to solve the critical problem of enterprise attribution blindness. Currently, enterprise CMOs spend billions across fragmented channels but struggle to identify which specific touchpoints actually drive revenue due to a lack of causal reasoning in traditional last-click models. Our solution ingests CRM data and leverages Google Gemini Pro's advanced reasoning capabilities to analyze complex customer journeys. It delivers fair touchpoint credit assignment, confidence scoring for every attribution decision, and actionable budget recommendations to optimize channel spend. Crucially, it provides explainable reasoning—showing exactly why a touchpoint matters, rather than just highlighting correlations. It also proactively flags unexplained deals through anomaly detection. Designed as a self-serve SaaS platform, users can simply upload a CSV and receive multi-touch attribution insights in minutes without expensive implementations. To ensure enterprise-ready compliance, the system integrates Lobster Trap for prompt inspection, policy enforcement, and secure audit trails. Ultimately, this AI-native tool empowers CMOs to gain 15-30% better ROI visibility within 90 days.