AI-Powered Competitor Monitoring Agent

Our project is a two-phase automation system built in n8n for hackathon submission. 1. Onboarding (Competitor Discovery & Setup) - Users input their company details (name, industry, website, email). - The system uses AI + SerpAPI to discover relevant competitors. - Competitor details are stored in Google Sheets for tracking. 2. Monitoring (Competitor Signals Monitoring) - A scheduled job fetches competitor “watch URLs” (pricing, product, technology pages). - Pages are scraped and parsed, filtering meaningful signals. - AI analyzes changes (pricing mentions, product removals, AI focus, etc.). - Reports are saved in Sheets and emailed in HTML format to decision-makers. 💡 The workflow transforms raw website data into structured competitor insights including: Findings: competitor URLs, signals, evidence, priority. Observations: market/strategic context. Action Plan: recommended next steps. This enables founders, strategy teams, and investors to receive daily competitor updates without manual research.