Mel Yilmaz@mel-sandan

Project Chimera addresses a $230 billion market failure: the broken creative supply chain. Currently, over 90% of creative budgets are wasted on assets that fail A/B testing, with each new UGC hook taking 7-14 days and costing over $500 to produce manually. This makes large-scale testing financially impossible for most teams. Our solution replaces this outdated manual production with Google-scale generative intelligence. Project Chimera automates the entire creative process, from initial research and strategy to visual and video synthesis. By leveraging a suite of powerful AI tools, including Google's Gemini for reasoning, Imagen for image generation, and VEO for video synthesis, we can take a simple human input and generate a testable creative asset in just three minutes. The impact is transformative. Project Chimera achieves a 98% reduction in creative production costs, dropping the price per asset from over $500 to less than $10. It also delivers a 1000x increase in creative testing velocity, enabling teams to move from strategic idea to a testable asset in minutes instead of weeks. Furthermore, our predictive capabilities, based on Creative Genome Mapping, promise a 3x increase in the predicted success rate of creatives. Project Chimera is not just a tool; it's a predictive creative layer that eliminates media risk and unlocks unprecedented efficiency for marketing teams.

Join the next edition of our flagship AI hackathon — now featuring Google, AppliedAI, and Qdrant as official partners, with over $45,500 in prizes and exclusive partner challenges. After an incredible launch earlier this year, we’re back with the next edition of our AI hackathon series leading up to the /function1 AI Conference & Exhibition in Dubai. Tap into the power of AI to innovate, build, and take your AI skills to the next level in this high-impact hybrid experience. 📅November 14–19, 2025 • Nov 14–18: Collaborate and build online with AI enthusiasts from around the world. All projects must be submitted by end of day on November 18 • Nov 18 (Dubai): An exclusive on-site build day at Festival Arena Dubai for selected participants. • Nov 19 (Dubai): Live on-stage pitching & winners announcement at the /function1 Conference. 🌟 Get support from expert mentors throughout. 👥 Go solo or team up. 📍 Please note: On-site participation is by invitation only. Travel and accommodation will not be covered for selected participants. Further details will be shared with those accepted. 🧑🏻‍💻 Secure your spot now—sign up before the Kick-Off Stream!