Céline Savary@celinedesign

Customer Problem Webinars are a staple in B2B sales and marketing for lead generation, but they often clash with core B2B sales principles—namely, listening and adapting to the customer. As a result, they frequently fail to produce high-quality, sales-ready leads. Here’s why: Passive Audiences: Most webinar attendees remain passive. They listen but rarely engage, making it nearly impossible to assess their needs or position in the buying journey. Missed Learning Opportunities: Many viewers have questions but stay silent—due to shyness, fear of sounding uninformed, or reluctance to share business details publicly. This leads to missed chances to uncover objections, gauge interest, and advance leads. Irrelevant and Risky Q&A: Live public Q&A often veers off-topic, squanders valuable time, and risks introducing objections that may derail the conversation. Worse, leads with genuine buying intent may leave without getting the answers they need. Generic Follow-Up: With little insight into individual interests, post-webinar outreach tends to be generic and ineffective—resulting in low open rates, weak conversions, and wasted sales efforts. Limited Insight Into Engagement: Conventional webinar tools offer limited visibility into what truly resonates with viewers, making it hard to refine future messaging or understand why some leads fail to convert. Our Solution Our product deploys in minutes via a self-serve script added to your webinar page. Once active, our AI agent begins listening to the livestream using Grok’s real-time audio model. As attendees ask questions, it uses a LLaMA-based model and a RAG pipeline to deliver personalized, context-aware responses based on the livestream and your product knowledge base. Each interaction is logged, fueling our analytics engine to surface deep insights on customer behavior, objections, and content effectiveness—turning every webinar into a personalized, conversion-driven experience.

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