Ani Fadhliah binti Arrif@anicanverse

Events attended

Submissions made

Malaysia

2+ years of experience

About me

I am a self-taught developer and startup founder with a strong interdisciplinary focus on technology and human behaviour science. My academic background in Psychology provides a solid foundation in understanding users, human-centred design, digital wellbeing, and the ethical application of technology. Professionally, I have experience in large-scale content moderation, digital platform operations, and the development of GenAI-powered products and prototypes. I bring hands-on experience in product ideation, startup strategy, pitch development, rapid prototyping, and technology and organisational roadmap planning. My approach combines technology, behavioural science, and creative thinking to build practical, evidence-informed solutions that address real-world challenges. Throughout CALMA's development, I have led the product vision, research direction, system architecture, and strategic planning. To complement my expertise, I work with on-demand technical and creative collaborators across software engineering, UI/UX design, user research, and community engagement. This lean and flexible operating model enables rapid iteration, efficient resource utilisation, and scalable growth throughout each stage of the venture's development.

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2026 Jul 6