Alisha Arul Dass@AlishaArul

The Big Vision For centuries, jewellery has been one of the most personal objects humans wear. It marks love, identity, status, family, memory, celebration, and transformation. But the modern jewellery experience is surprisingly outdated. Most customers still choose from existing catalogues. Custom jewellery is slow, expensive, and heavily dependent on artisan interpretation. Personalization usually means adding a name, initials, a birthstone, or copying a reference image from Pinterest or Instagram. Meanwhile, fashion has changed completely. People now dress for micro-moments: weddings, proposals, birthdays, creator shoots, luxury vacations, concerts, cultural festivals, and high-status social events. Outfits are planned. Themes are planned. Photos are planned. But jewellery — the most emotional part of the look — is still bought from whatever already exists. Evia AI changes jewellery from inventory-led to imagination-led. The Problem Jewellery is emotional, but the industry sells it like inventory. There are four major gaps: First, designs are repetitive. Most jewellery brands sell variations of the same motifs, same stones, same shapes, same seasonal collections. Second, personalization is shallow. Existing personalization is mostly engraving, initials, names, zodiac signs, or stone selection. It rarely captures the customer’s actual story, outfit, event, mood, culture, or identity. Third, custom jewellery is slow. A customer may go through references, sketches, WhatsApp conversations, artisan interpretation, CAD revisions, casting, polishing, and delivery. This often takes weeks or months. Fourth, artisans are under-leveraged. Artisans have craft, but not always scalable design discovery, AI visualization, customer acquisition, or digital monetization. The Evia AI Solution Evia AI is a conversational AI agent that helps customers co-create jewellery live, then converts that design into a real product through Evia’s manufacturing ecosystem.

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