It is an intelligent, AI-powered virtual assistant built using IBM Watson Assistant to simplify the business journey for startups and SMEs. Designed to be an accessible, no-code solution, it guides users through essential processes like business registration, funding applications, marketing strategies, and resource planning. Using the Five W’s and H framework (Who, What, When, Where, Why, and How), the assistant provides tailored, region-specific advice and connects entrepreneurs with actionable resources. Its user-friendly interface and conversational approach make complex tasks intuitive, empowering businesses to launch, manage, and grow efficiently. Ideal for first-time founders and small businesses.