Orchestrator is a next-generation content workflow automation system designed to eliminate the repetitive manual work faced by social media and marketing teams. Built on IBM watsonx Orchestrate, the solution converts Asana task data into ready-to-publish social media content using a simple CSV upload workflow. Why this matters: Asana alone already serves over 169,000 companies in more than 200 countries and yet even with this scale, content teams still face a gap when it comes to executing social-media workflows. Orchestrator fills that gap. How it works: Users export their existing Asana tasks including video links, captions, image links, accounts, deadlines, and statuses. Then, the user uploads the CSV into the Orchestrator webapp. The system interprets each row, validates and enhances the content using watsonx.ai, cleans formatting, and automatically generates structured posting tasks. These tasks are then executed by a custom watsonx Orchestrate agent, which schedules the content directly into Meta Business Suite and updates the task outcome. The business impact: This end-to-end agentic pipeline transforms what was once a manual twenty-minute post preparation into a process that completes in under two minutes for multiple posts. It eliminates error-prone manual actions, reduces scheduling delays, and standardizes workflows across teams. By bridging Asana and Meta Business Suite, two widely used but disconnected tools, Orchestrator delivers practical business value and enables teams to scale content operations with minimal effort.

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