Generative AI Hackathon with IBM Granite

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reaching

Ayesha_Imr

REACH: Unlock Your Market's Pulse. Instantly understand your target audience by uploading your startup's materials like website link(s) and/or pitch deck. REACH analyzes real-time trends on Instagram, Twitter, and Reddit, delivering tailored insights on customer needs, competitor activity, and emerging opportunities. Get AI-powered marketing strategies and chat with a RAG-based AI agent to dive deeper into your data and the wider market. REACH empowers you to build products your customers crave, identify new opportunities, launch campaigns that resonate and connect with your target audience like never before.


REACH automates market research by leveraging AI to extract, analyze, and generate insights from social data. Founders upload their startup materials (website links, pitch decks), which are processed into structured descriptions and stored as vector embeddings in a Weaviate database.

REACH dynamically generates platform-specific keywords to fetch real-time data from Instagram, Twitter, and Reddit APIs. This data, combined with the startup's profile, is analyzed using IBM Granite-3B, identifying trends, customer pain points, and competitor activity. The system then generates tailored insights and marketing strategies optimized for each platform.

The AI agent enhances exploration with two core tools: a vector search for startup-specific knowledge and a real-time web search for broader market research. It intelligently selects the best source to generate data-driven responses, helping founders make informed strategic decisions.


REACH: Helping Founders Reach the Right Audience at the Right Time

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