Agriculture is often undervalued, seen as a poor man’s job rather than a vital industry. Farmers aren’t recognized as entrepreneurs simply because they don’t sit behind a Mac and create visually appealing PPTs. As a result, farming is not considered a lucrative career, and fewer people are willing to pursue it. We aim to change Societal Perceptions and lack of recognition by empowering farmers and redefining agriculture as a scalable, profitable, and respected industry. By applying proven startup strategies, we help farmers expand their reach, leverage social media, and connect directly with today’s health-conscious consumers.
Category tags:"This one's an interesting one. Very strong and socially relevant project with smart business framing and a clear market opportunity. Technically solid though not highly advanced yet, and originality is strong in applying social commerce to agriculture. Well-executed and impactful, with room to further innovate on AI and user experience."
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Johannes Herter
Research Fellow
"This project stands out for its clear social relevance and well-articulated business case. It addresses a real market need with a thoughtful application of social commerce in the agricultural sector. While the technical aspects are solid but not cutting-edge, the overall execution is compelling, and there's strong potential to expand the use of AI and enhance the user experience further."
Michael Hartmann
