1. Product Overview 1.1 Vision Statement To revolutionize invoice generation by providing a secure, user-friendly platform that empowers professionals and businesses to create professional invoices effortlessly while maintaining complete control over their data. 1.2 Mission Statement Deliver an industry-grade invoice generation solution that combines ease of use with robust security, specifically designed to meet the needs of Indian professionals and businesses, while serving the global market. 1.3 Core Value Proposition InvoiceR addresses the pain points of manual invoice creation by offering automated invoice generation with professional templates, secure local data storage, and streamlined workflows that save time and ensure consistency. 2. Market Analysis & User Personas 2.1 Target Audience Primary Users: Freelancers: Independent professionals seeking efficient invoice management Small Business Owners: MSMEs requiring professional invoicing solutions Agency Owners: Marketing, design, and consulting agencies managing multiple clients Consultants: Professional service providers needing standardized billing Secondary Users: Startup Founders: Early-stage companies establishing billing processes Creative Professionals: Designers, writers, and content creators Service Providers: Legal, accounting, and technical service professionals 2.2 Market Pain Points Time-consuming manual invoice creation in MS-Word or Canva Inconsistent invoice formatting and numbering Security concerns with cloud-based invoice data Lack of automated invoice tracking and management Complex software with unnecessary features for small businesses